Moments of Truth: Let’s cut to the chase The reason businesses do anything on the Internet is to sell something. The sale may not have to happen today, but it has to happen someday. This means that eventually we have to lead people to a “moment of truth” when we find…
Grow Your Website Visitors as Fast as Possible Horse racing is big on the sports scene for several weeks every spring when the Kentucky Derby kicks off the “Triple Crown” events. I can’t tell you which horse you should bet on that will give you the most value, but I…
From Generation to Generation You understand your peers and other members of your generation the best, don’t you? This is why older generations have been misunderstanding and bemoaning younger generations for thousands of years: “I don’t know what it is with kids today!” The up-side of this is that each…
Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how…
Small Ideas Making a big Difference in Digital Marketing For better or for worse, the Internet has had a major “democratizing” effect on commerce. Virtually everyone has access to the same information. And virtually everyone can woo potential clients and customers in the same way. On any given morning, for example,…
“Have your people call my people and we’ll do that lunch thing,” That was a standing joke with some friends back in the day. The implication was that we had personal assistants running around and doing everything for us. Of course, we didn’t. But today you have an extremely expensive…
6 Ways to Make Bay Area Marketing Affordable The price of Bay Area real estate is beyond the reach of many and it can make a person wonder if anything is affordable in this beautiful part of the country. Fortunately, due to the global nature of online “real estate,”…
You may have heard the saying that “All politics are local.” For the vast majority of businesses, the same thing is true la vente du viagra. Local success is what it’s all about. And although they call it the “world wide web,” it’s really the local power of the Internet…
So what exactly is Digital Marketing? According to Wikipedia, “Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.” But to…
Retailers are expanding their Internet advertising budgets and moving away from outbound marketing strategies. Not only is advertising on the web easier and more cost-effective than using most traditional marketing tools, but it is also vital for connecting with consumers right where they are. Whether using laptops, mobile phones or…