Email Blasts While most of our email inboxes end up pretty full at the end of any given day, most of us don’t take the time to actually open and read each and every email. This is because a large amount of emails will be coming from companies attempting to…
Telemarketing When it comes to a successful marketing campaign, it's never a bad idea to refocus your efforts back to the basics. Even though it might not be the most popular or well-recepted, one marketing technique that can always prove effective is telemarketing. Instead of using telemarketing campaigns as…
What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…
Local Business Listings Before the Internet, most marketing campaigns consisted primarily of printed ads in the Yellow Pages and newspapers, television and radio ads, and direct outreach via telemarketing. Even though most businesses nowadays spend most of their resources on more complicated digital marketing techniques, there are important lessons to…
Marketing vs. Branding Are you a Coke or Pepsi person? Apple or Android? Do you usually go to the local family owned pizzeria, or recently decide to try a new place in town based off an appealing advertisement you saw in the local newspaper? Do you only buy cars from…
Lead Generation It can often get tiresome constantly trying to contact people, attempting to attract more customers. That's why it’s important to create a marketing platform where customers discover your business for themselves, through natural interest. Key to sparking interest in potential customers, is something called Lead Generation. “Leads,” are…
How to Social Media Correctly Every day the average person spends approximately two or more hours on social media, making it an excellent platform to market your business. If used correctly, social media advertising can elevate your business to new heights of popularity and draw in a larger customer base.…
Contradictory Advice Improves Your Email Open Rate Here’s a little parable that relates directly to digital marketing…and specifically email marketing, as we’ll illustrate in moment. But first, see if our parable describes a situation you can relate to: There’s a hot new restaurant in town that’s booked three or four…
Three Video Strategies to Engage and Convert Prospects Video has become increasingly important to online marketers. It serves many applications in content marketing, customer service, and other areas. Today you have many video forms, formats, and strategies available to you. Those are what we’re going to look at here. These…
Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things…