emotions Thin line icon with flat design element of think decision, human head, gain knowledge, work of brain, process of thinking, develop mind. Modern style logo vector illustration concept.

How to use Emotions in Todays Digital Marketing

Continue ReadingHow to use Emotions in Todays Digital Marketing

You’re Going to Hate this, but You’ll Still Click on it! Everyday some 2.5 quintillion bytes of data are created, so it’s not surprising that one of the monikers this era goes by is “The Information Age.” But information alone doesn’t get people moving. I would suggest that maybe even…

Vector digital marketing concept in flat style - infographics and icons - online digital media

Exploit the Power of Visuals in Your Digital Marketing

Continue ReadingExploit the Power of Visuals in Your Digital Marketing

Exploit the Power of Visuals in Your Digital Marketing If you subscribe to any digital marketing blogs, you’re bound to see a handful of articles each week on the importance of video. Without a doubt, video is becoming the “language of choice” to communicate a wide range of messages today.…

ISTANBUL, TURKEY - MAY 2, 2015: Close up front view of popular social media website twitter which was established in 2006 by Jack Dorsey to connect with other people, with logo on tablet pc screen, on cloudy blue sky background.

Get the Most From Twitter With These Tips, Tricks, and Tactics

Continue ReadingGet the Most From Twitter With These Tips, Tricks, and Tactics

Insider Tips, Tricks, and Tactics to get the Most From Your Twitter Social Media Marketing Twitter is today’s schizophrenic social media platform. Investors don’t like it but business owners love it. Business owners love it because Twitter gives them a great way to directly engage exactly the people they want…

call to action

Crafting Powerful Calls to Action in Your Digital Marketing

Continue ReadingCrafting Powerful Calls to Action in Your Digital Marketing

Moments of Truth: Let’s cut to the chase The reason businesses do anything on the Internet is to sell something. The sale may not have to happen today, but it has to happen someday. This means that eventually we have to lead people to a “moment of truth” when we find…

Vector digital marketing concept in flat style - infographics and icons - online digital media

Create Great Digital Marketing Content on a Budget

Continue ReadingCreate Great Digital Marketing Content on a Budget

Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how…

blogging flat

Facebook Ads vs. Google AdWords

Continue ReadingFacebook Ads vs. Google AdWords

The Digital Marketing Arena: Facebook Ads vs. Google Adwords   Oftentimes, businesses struggle to decide where most of their advertising focus should be, and which platforms will prove most successful. Central to the debate over advertising platforms is Facebook Ads vs. Google Adwords.   If you’re new to digital marketing,…

Social Media vs Email Marketing: The Winner Is…?

Continue ReadingSocial Media vs Email Marketing: The Winner Is…?

Social Media vs Email Marketing: The Winner Is…? Sometimes there can be a lot of heat and smoke, but no fire and the same thing can be true in marketing trends. If you read blogs and articles in the popular press, you’ll find them replete with items about social media…

Why Content is Critical to Your Web Success

Continue ReadingWhy Content is Critical to Your Web Success

“Have your people call my people and we’ll do that lunch thing,” That was a standing joke with some friends back in the day. The implication was that we had personal assistants running around and doing everything for us. Of course, we didn’t. But today you have an extremely expensive…

Epic Fail: Ignore the Importance of Internet Advertising

Continue ReadingEpic Fail: Ignore the Importance of Internet Advertising

There’s a word that describes businesses that don’t understand the importance of Internet advertising: Failed. A Forrester Research survey conducted in 2007 found that 90 percent of all buying decisions start on the Internet. Read that sentence a couple of times and let it really soak in. Further, if that’s…

6 Ways to Make Bay Area Marketing Affordable

Continue Reading6 Ways to Make Bay Area Marketing Affordable

6 Ways to Make Bay Area Marketing Affordable   The price of Bay Area real estate is beyond the reach of many and it can make a person wonder if anything is affordable in this beautiful part of the country. Fortunately, due to the global nature of online “real estate,”…