Customer Follow-Ups It can never be said enough—following up with customers will always provide more success for your business. Whether it is to make a sale, or just receive feedback about your services and product, making customer follow-ups a main priority for your business will always produce remarkable returns…
Email Blasts While most of our email inboxes end up pretty full at the end of any given day, most of us don’t take the time to actually open and read each and every email. This is because a large amount of emails will be coming from companies attempting to…
Telemarketing When it comes to a successful marketing campaign, it's never a bad idea to refocus your efforts back to the basics. Even though it might not be the most popular or well-recepted, one marketing technique that can always prove effective is telemarketing. Instead of using telemarketing campaigns as…
Customer Relationship Management Remember the days when you would have to either memorize phone numbers and addresses or keep written records of them? As a business, this could potentially become a nightmare of memory overload or an outrageous amount of written records. Now that we live in the digital age…
What is Adwords Adwords is an advertising service offered by Google. It offers a multitude of ways to advertise—directly through google's search engine, across a network of websites with visuals, videos on youtube, or even with an app. Beyond that, it will also provide analyses of your advertisements, like…
Local Business Listings Before the Internet, most marketing campaigns consisted primarily of printed ads in the Yellow Pages and newspapers, television and radio ads, and direct outreach via telemarketing. Even though most businesses nowadays spend most of their resources on more complicated digital marketing techniques, there are important lessons to…
How to Blog Correctly Still staring at that blank page, unsure of how to start writing? The questions running through your head are probably: What do I write about? How do I write it in a way that will be interesting to the reader? Will anyone actually read this? In…
Different Social Media Platforms With new social media platforms being created daily, it has become a daunting task to know which ones suit the needs of your business best. From Facebook to LinkedIn, Yelp to Reddit, and Howcast to Bizsugar, social media platforms have expanded to contain a variety of…
Three Video Strategies to Engage and Convert Prospects Video has become increasingly important to online marketers. It serves many applications in content marketing, customer service, and other areas. Today you have many video forms, formats, and strategies available to you. Those are what we’re going to look at here. These…
How to Choose Names for Digital Marketing Success “What's in a name? That which we call a rose by any other name would smell as sweet!” says Juliet in the second act of Shakespeare’s Romeo and Juliet. While I’m no drama critic, I can say with total confidence that Juliet…