10 Ways to Score Huge With Your Marketing Content You’ve heard phrases like these: Cover all your bases. We took a multi-faceted approach. They attacked the problem from all sides. There are many ways to convey this idea because it’s a very important concept: When you need to accomplish something,…
For Great Prospects, Put Out the Velvet Rope “I wouldn't want to belong to any club that would have me as a member.” – Groucho Marx. The concept behind this Groucho Marx quip gets at a universal element of human nature. We are hardwired to want to be included in…
Erase the Line Between Local and Online Shopping Question: When is an online store a brick-and-mortar store? Answer: When it competes in a local community just like a traditional store. See if this is you, or someone you know: After busy days at work, you often need a few things…
How Microsites can Deliver Maxi-Value You’ve probably heard the old adage, “Two heads are better than one!” The idea is two people working to solve the same problem are more likely to get better or faster results. The same principle often applies to websites. Sometimes there can be major advantages…
How Digital Marketing and In-Store Customer Service Must Work Together In 2014, Google teamed up with a couple of research firms to look at the impact of the digital world on in-store shopping. They conducted surveys to focus on the subject from two different angles so they could get both…
Moments of Truth: Let’s cut to the chase The reason businesses do anything on the Internet is to sell something. The sale may not have to happen today, but it has to happen someday. This means that eventually we have to lead people to a “moment of truth” when we find…
How to get Others to do Your Work Often the commodity in shortest supply for the online business owner is time. This is the reason there has been such a boom in freelancers and sites like Fiverr.com. The single most important principle in business is leverage. When we can leverage…
From Generation to Generation You understand your peers and other members of your generation the best, don’t you? This is why older generations have been misunderstanding and bemoaning younger generations for thousands of years: “I don’t know what it is with kids today!” The up-side of this is that each…
Create Great Digital Marketing Content on a Budget I just read an article that said marketing technology budgets are now bigger than advertising budgets. There are a couple of lessons hiding inside this factoid. First, the fact that companies are now spending more on marketing technology than advertising shows how…
“Have your people call my people and we’ll do that lunch thing,” That was a standing joke with some friends back in the day. The implication was that we had personal assistants running around and doing everything for us. Of course, we didn’t. But today you have an extremely expensive…